12 Years of Cold Calling Knowledge in 12 Minutes

Project: 12 Years of Cold Calling Knowledge in 12 Minutes – YouTube Thumbnail

This thumbnail was created for a seasoned sales expert who shared over a decade of cold-calling experience in a single video. The visual layout—blueprint in hand, numbered progress path, and confident body language—was designed to communicate structure, expertise, and fast learning.

This project stands out because the client faced a YouTube shadow ban, resulting in reduced reach and visibility. Despite this, the thumbnail strategy helped achieve a 6.9% CTR, significantly above average under such conditions. The results proved the power of high-impact design, even when the algorithm works against you.